{"podcast":{"title":"State of the Second","slug":"state-of-the-second-6604741","podcast_index_feed_id":6604741,"rss_url":"https://feeds.captivate.fm/state-of-the-second/","website_url":"https://stateofthe2nd.com","image_url":"https://artwork.captivate.fm/5c1ba3ec-041a-4f0c-8c7f-3f645a8a1e00/rzBp1JmNTLPL5oywdC41G-y8.jpg","author":"Gun Owners of America","episode_count":141,"summary":"\"State of the Second isn’t your typical 2A podcast—it’s a backstage pass into the firearms industry. Hosted by Kailey Nieman and John Fahrner, we sit down with the real people behind the brands, builds, and big ideas shaping the gun world. From shop owners to social media legends, each episode dives into how they got started, what keeps them going, and what it really takes to make it in the firearms industry, plus the battles they face along the way. If you’ve ever wondered how to break into the industry or what it’s like behind the scenes, this is your front-row seat.\"","last_synced_at":"2026-07-30T02:19:50.974174+00:00","page_url":"https://stenobird.com/podcast/state-of-the-second-6604741"},"episode":{"title":"The Truth About Ammo Hoarding Vs Preparedness (ft. AmmoSquared)","slug":"the-truth-about-ammo-hoarding-vs-preparedness-ft-ammosquared","published_at":"2026-01-28T13:00:00+00:00","page_url":"https://stenobird.com/podcast/state-of-the-second-6604741/the-truth-about-ammo-hoarding-vs-preparedness-ft-ammosquared","show_page_url":"https://stenobird.com/podcast/state-of-the-second-6604741","url":"https://stateofthe2nd.com/episode/the-truth-about-ammo-hoarding-vs-preparedness-ft-ammosquared","audio_url":"https://episodes.captivate.fm/episode/6268a7db-4c46-46c4-a162-2617a66d7c49.mp3","summary":"State of the Second welcomes back Dan and Danielle Morton, the husband-and-wife owners of Ammo Squared, for a wide-ranging conversation about ammunition as a stored asset and what real preparedness looks like. The Mortons started Ammo Squared in 2015 out of their garage and describe the company as building an ammunition safety net for America. Their model flips the usual transaction: you buy a generic need, like 9 millimeter practice, store it with the company, and have it shipped whenever you want. Since their last appearance the business has grown fast, from about 40,000 members to 147,000, and they just opened a second facility in Texas after celebrating a 10-year anniversary in Boise. Most of the episode digs into how a storage-first ammo company actually operates. Dan walks through the caliber-of-the-month approach, the lesson learned from once offering more than 500 calibers and getting stuck on ones they could not restock, and why widespread adoption has to exist before a caliber makes business sense. They talk through how shortages work on their side, where an auto buy keeps running and customers wait in line for allocation, and why major NATO calibers get prioritized by manufacturers during a crunch. Kaylee adds the consumer view, including how the platform simplifies choices for first-time gun owners by labeling rounds by purpose instead of brand, and the dopamine hit of watching an account grow in the background. The hosts and guests also riff on April Fools' products that accidentally revealed real demand, and Dan previews a next-generation platform that would let members speak or type what they want and use AI to build an ammo plan. The back half turns serious. Dan frames ammo as a store of value, comparing it to gold and silver and noting some custom…","meta_description":"State of the Second welcomes back Dan and Danielle Morton, the husband-and-wife owners of Ammo Squared, for a wide-ranging conversation about ammunition a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3319,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/state-of-the-second-6604741/episodes/the-truth-about-ammo-hoarding-vs-preparedness-ft-ammosquared/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/state-of-the-second-6604741/the-truth-about-ammo-hoarding-vs-preparedness-ft-ammosquared.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}