{"podcast":{"title":"Speaking of Psychology","slug":"speaking-of-psychology-169410","podcast_index_feed_id":169410,"rss_url":"https://feeds.megaphone.fm/AMERICANPSYCHOLOGICALASSOCIATION9933181801","website_url":"http://www.apa.org/speakingofpsychology","image_url":"https://megaphone.imgix.net/podcasts/ca105d1a-485b-11ef-a0f1-ab2f409ab058/image/8577510a83cc8ea277800434a518b476.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Kim Mills","episode_count":430,"summary":"\"Speaking of Psychology\" is an audio podcast series highlighting some of the latest, most important and relevant psychological research being conducted today. Produced by the American Psychological Association, these podcasts will help listeners apply the science of psychology to their everyday lives.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/speaking-of-psychology-169410"},"episode":{"title":"Catching fire: What goes viral and why? With Jonah Berger, PhD","slug":"catching-fire-what-goes-viral-and-why-with-jonah-berger-phd","published_at":"2026-02-25T08:30:00+00:00","page_url":"https://stenobird.com/podcast/speaking-of-psychology-169410/catching-fire-what-goes-viral-and-why-with-jonah-berger-phd","show_page_url":"https://stenobird.com/podcast/speaking-of-psychology-169410","url":"https://traffic.megaphone.fm/AMERICANPSYCHOLOGICALASSOCIATION6608344822.mp3?updated=1772227871","audio_url":"https://traffic.megaphone.fm/AMERICANPSYCHOLOGICALASSOCIATION6608344822.mp3?updated=1772227871","summary":"Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catche…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/speaking-of-psychology-169410/episodes/catching-fire-what-goes-viral-and-why-with-jonah-berger-phd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/speaking-of-psychology-169410/catching-fire-what-goes-viral-and-why-with-jonah-berger-phd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}