{"podcast":{"title":"Spark Good Podcast","slug":"spark-good-podcast-6446770","podcast_index_feed_id":6446770,"rss_url":"https://feeds.libsyn.com/477105/rss","website_url":"https://www.sparkgood.net/podcast","image_url":"https://static.libsyn.com/p/assets/f/6/8/6/f68648e5c8f0b5f85f2e77a3093c12a1/Spark_Good_Podcast_Cover_Art_1400.png","author":"Stephanie Malon-Rufi","episode_count":52,"summary":"Discover how business can ignite positive change in the world on the Spark Good Podcast. Join us as we delve into strategies, stories, and insights that empower purpose-driven entrepreneurs seeking to 'do business' differently. Host Stephanie Malon-Rufi, MBA, brings 20+ years working within and as a consultant for social businesses from the start-up phase to scaling and experience as a holistic leadership coach. From innovative approaches to profit and purpose alignment to practical tips for creating a positive social impact, Spark Good Podcast offers inspiration and guidance. Plus learn how to nurture your own well-being, change traditional rules that might be holding you back, and thrive in your role as a social business owner. Whether you're a seasoned entrepreneur, aspiring business owner, or simply curious about the intersection of business and social impact, the Spark Good Podcast has something for you. Join our community of changemakers as we inspire, inform, and empower you to make a meaningful difference in the world through your business.","last_synced_at":"2026-07-05T16:18:45.651651+00:00","page_url":"https://stenobird.com/podcast/spark-good-podcast-6446770"},"episode":{"title":"#48: Why Your Business Goals Fall Apart Before You Start","slug":"48-why-your-business-goals-fall-apart-before-you-start","published_at":"2026-06-02T03:08:00+00:00","page_url":"https://stenobird.com/podcast/spark-good-podcast-6446770/48-why-your-business-goals-fall-apart-before-you-start","show_page_url":"https://stenobird.com/podcast/spark-good-podcast-6446770","url":"https://ef35d815-15d7-4a96-b33c-47127e236091.libsyn.com/48-why-your-business-goals-fall-apart-before-you-start","audio_url":"https://traffic.libsyn.com/secure/ef35d815-15d7-4a96-b33c-47127e236091/48__Why_your_goals_fall_apart_before_you_start_AUDIO.mp3?dest-id=4051014","summary":"You set the goals. You bought the planner. Maybe you even created the color-coded spreadsheet. And yet... a few months later, you're wondering why you're off track. Most entrepreneurs assume the problem is a lack of discipline, accountability, or a better strategy. But what if the real issue isn't the goal itself? In this episode, Stephanie explores a different possibility: that many business goals fail before they ever have a chance to succeed because they're built on a foundation that isn't strong enough to support them. If you've ever found yourself changing direction, chasing new ideas, feeling busy but not making progress, or wondering why your goals never seem to stick, this conversation is for you. Rather than focusing on another goal-setting framework, Stephanie shares four foundational areas that quietly influence whether your goals gain traction or fall apart—and why strengthening these areas can make growth feel more sustainable and achievable. This is a timely mid-year episode designed to help you pause, reassess, and make sure you're building on solid ground before charging ahead into the second half of the year. In This Episode You'll Learn: Why goals often expose weaknesses rather than solve them The hidden reason many entrepreneurs abandon their plans How vision influences focus, priorities, and decision-making Why understanding your true capacity matters more than working harder The role money awareness plays in sustainable growth How offer complexity can quietly sabotage progress Four questions to ask before setting your next business goal 🎯 Free Live Training: Double Your Profit & Break the Hustle Cycle: Grow a Profitable, Grounded Business with the 6-Step Roadmap Most Service Businesses Skip Join Stephanie on June 17th for a practical training desig…","meta_description":"You set the goals. You bought the planner. Maybe you even created the color-coded spreadsheet. And yet... a few months later, you're wondering why you're…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1341,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/spark-good-podcast-6446770/episodes/48-why-your-business-goals-fall-apart-before-you-start/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/spark-good-podcast-6446770/48-why-your-business-goals-fall-apart-before-you-start.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}