{"podcast":{"title":"Spa Marketing Made Easy | Spa Business Growth","slug":"spa-marketing-made-easy-spa-business-growth-530839","podcast_index_feed_id":530839,"rss_url":"https://addoaesthetics.libsyn.com/rss","website_url":"https://www.addoaesthetics.com","image_url":"https://static.libsyn.com/p/assets/5/6/8/e/568eea14f6518f3816c3140a3186d450/Updated_2024_Podcast_Thumbnail_Image_New_-_SMME_1400_x_1400_px.jpg","author":"Daniela Woerner","episode_count":100,"summary":"Spa marketing that actually works for the beauty industry and spa owners. If you want consistent clients, sustainable growth, and a thriving spa business, this show delivers. Hosted by Daniela Woerner, we break down easy, proven strategies for small business growth and scalable marketing.","last_synced_at":"2026-07-27T22:19:26.959330+00:00","page_url":"https://stenobird.com/podcast/spa-marketing-made-easy-spa-business-growth-530839"},"episode":{"title":"SMME #483 The CEO Time Audit: How to Find 10 Hidden Hours in Your Spa Week","slug":"smme-483-the-ceo-time-audit-how-to-find-10-hidden-hours-in-your-spa-week","published_at":"2026-05-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/spa-marketing-made-easy-spa-business-growth-530839/smme-483-the-ceo-time-audit-how-to-find-10-hidden-hours-in-your-spa-week","show_page_url":"https://stenobird.com/podcast/spa-marketing-made-easy-spa-business-growth-530839","url":"https://addoaesthetics.libsyn.com/smme-483-the-ceo-time-audit-how-to-find-10-hidden-hours-in-your-spa-week","audio_url":"https://traffic.libsyn.com/secure/addoaesthetics/Edited_Audio_SMME_EP483.mp3?dest-id=686071","summary":"You are not running out of time. You are running out of clarity about where your time is actually going — and that is a very different problem with a very fixable solution. In this episode, Daniela walks you through the CEO time audit she runs with her own team twice a year — and teaches inside the Growth Factor® Implementation program — and what spa owners almost universally discover when they do it for the first time. Spoiler: the time is there. It is just buried inside habits, assumptions, and tasks you have never stopped to question. Daniela breaks down the critical difference between admin time and CEO time, why most spa owners are accidentally protecting the wrong one, and what it actually costs your business when CEO-level work keeps getting pushed to the bottom of the list. She also gets honest about the scarcity trap that keeps so many spa owners locked in the treatment room — and the specific, calculated process inside Growth Factor® that creates a strategic path out. If you have ever felt too busy to work on your business, this episode is for you. In this episode, we discuss: Why \"admin time\" and \"CEO time\" are not the same thing — and why the language you use matters more than you think What CEO-level work actually includes across the five divisions of your business The scarcity trap that keeps spa owners stuck in the treatment room — and how to think about it differently How to do a full time audit: hour-by-hour tracking across both work and life categories The three options for any task that should not be on your plate: delegate, eliminate, or hand to AI Why protecting CEO time is an accountability problem, not a calendar problem Practical strategies for holding the boundary once you have built it — including how to name your time blocks so they are harde…","meta_description":"You are not running out of time. You are running out of clarity about where your time is actually going — and that is a very different problem with a very…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1439,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/spa-marketing-made-easy-spa-business-growth-530839/episodes/smme-483-the-ceo-time-audit-how-to-find-10-hidden-hours-in-your-spa-week/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/spa-marketing-made-easy-spa-business-growth-530839/smme-483-the-ceo-time-audit-how-to-find-10-hidden-hours-in-your-spa-week.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}