{"podcast":{"title":"Sound Bites A Nutrition Podcast","slug":"sound-bites-a-nutrition-podcast-424637","podcast_index_feed_id":424637,"rss_url":"https://soundbites.libsyn.com/rss","website_url":"http://soundbitesrd.com","image_url":"https://static.libsyn.com/p/assets/7/f/b/d/7fbd4530ab1053b340be95ea3302a6a1/RA_Podcast_colorful_1400-updated-credentials.jpg","author":"Melissa Joy Dobbins","episode_count":322,"summary":"Hosted by award-winning Registered Dietitian Nutritionist, Melissa Joy Dobbins, the Guilt-Free RD - \"because food shouldn't make you feel bad!\" Join Melissa's conversations with a variety of experts on topics ranging from fad diets to farming and gain credible information to help you make your own, well-informed food decisions based on facts, not fear. For more information visit www.SoundBitesRD.com.","last_synced_at":"2026-06-25T22:17:48.322161+00:00","page_url":"https://stenobird.com/podcast/sound-bites-a-nutrition-podcast-424637"},"episode":{"title":"293: New Protein Research: How and Why Are People Prioritizing It? – Lucy Woods","slug":"293-new-protein-research-how-and-why-are-people-prioritizing-it-lucy-woods","published_at":"2025-08-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/sound-bites-a-nutrition-podcast-424637/293-new-protein-research-how-and-why-are-people-prioritizing-it-lucy-woods","show_page_url":"https://stenobird.com/podcast/sound-bites-a-nutrition-podcast-424637","url":"https://soundbitesrd.com/293","audio_url":"https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/soundbites/Lucy_Woods_Full_Show.mp3?dest-id=255177","summary":"Full shownotes, transcript and resources here: https://soundbitesrd.com/ 293 Food ethnographer Lucy Woods has spent the last several years diving deep into the evolving landscape of protein consumption. Lucy's expertise lies in uncovering the \"why\" behind the ways people eat, with a specific focus on protein – from red meat and poultry to plant-based options and protein-packed snacks. Her recent research revealed that 61% of Americans increased their protein intake in 2024, compared to just 48% in 2019. She's been on the ground, listening to consumers share their motivations, from wellness and fitness goals to convenience and indulgence. Tune in to this episode to learn about: ● new ethnographic research on protein consumption trends ● shifts in identifying as flexitarian, omnivore or carnivore ● 3 key trends identified in this research ● different motivations for eating protein ● why people are including and/or increasing protein intake ● the types of protein people are seeking ● which types of protein rank highest for flavor, nutrition, convenience ● what people look for on protein food labels ● social micro cultures and their impact on protein trends ● snacking insights and product innovations ● how consumers are navigating higher grocery prices ● how to access the full report","meta_description":"Full shownotes, transcript and resources here: https://soundbitesrd.com/ 293 Food ethnographer Lucy Woods has spent the last several years diving deep int…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2893,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sound-bites-a-nutrition-podcast-424637/episodes/293-new-protein-research-how-and-why-are-people-prioritizing-it-lucy-woods/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sound-bites-a-nutrition-podcast-424637/293-new-protein-research-how-and-why-are-people-prioritizing-it-lucy-woods.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}