{"podcast":{"title":"Sold Out Offers","slug":"sold-out-offers-5908587","podcast_index_feed_id":5908587,"rss_url":"https://feeds.captivate.fm/sold-out-offers/","website_url":"https://sold-out-offers.captivate.fm","image_url":"https://artwork.captivate.fm/8ea09ec6-fdbb-462c-91df-a79c96f384ab/3.jpg","author":"Ceels Lockley | Offer Strategy Expert","episode_count":223,"summary":"Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.","last_synced_at":"2026-07-21T14:20:44.120314+00:00","page_url":"https://stenobird.com/podcast/sold-out-offers-5908587"},"episode":{"title":"My Biggest Pricing Mistakes in 16 Years as an Online Service Provider","slug":"my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider","published_at":"2026-02-10T10:00:00+00:00","page_url":"https://stenobird.com/podcast/sold-out-offers-5908587/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider","show_page_url":"https://stenobird.com/podcast/sold-out-offers-5908587","url":"https://sold-out-offers.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/86052389-d3c0-4010-8d5d-cefe1e565635.mp3","summary":"In this episode, I’m walking you through the biggest pricing mistakes I’ve made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it’s designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don’t get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn’t. What You’ll Learn in This Episode Why hourly pricing kept me undercharging (and attracting the wrong clients) The scoping mistakes that quietly destroy your profit Why discounting can damage the perceived value of your work How not tracking time stops you from knowing what you’re actually earning The danger of raising your prices too soon without validation Why working for free “for exposure” rarely pays off \"Most pricing mistakes don’t come from being bad at business, they come from being insecure and guessing.\" If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium , my offer design program 🎪 Come an…","meta_description":"In this episode, I’m walking you through the biggest pricing mistakes I’ve made over the last 16 years as a service provider, from hourly rates and underc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1076,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sold-out-offers-5908587/episodes/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sold-out-offers-5908587/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}