{"podcast":{"title":"Sold Out Offers","slug":"sold-out-offers-5908587","podcast_index_feed_id":5908587,"rss_url":"https://feeds.captivate.fm/sold-out-offers/","website_url":"https://sold-out-offers.captivate.fm","image_url":"https://artwork.captivate.fm/8ea09ec6-fdbb-462c-91df-a79c96f384ab/3.jpg","author":"Ceels Lockley | Offer Strategy Expert","episode_count":223,"summary":"Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.","last_synced_at":"2026-07-21T14:20:44.120314+00:00","page_url":"https://stenobird.com/podcast/sold-out-offers-5908587"},"episode":{"title":"How to market and sell new offers if you don’t have results or proof YET","slug":"how-to-market-and-sell-new-offers-if-you-don-t-have-results-or-proof-yet","published_at":"2026-05-19T09:00:00+00:00","page_url":"https://stenobird.com/podcast/sold-out-offers-5908587/how-to-market-and-sell-new-offers-if-you-don-t-have-results-or-proof-yet","show_page_url":"https://stenobird.com/podcast/sold-out-offers-5908587","url":"https://sold-out-offers.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/2f7fd89d-3430-4a34-84c0-b43904fb0474.mp3","summary":"We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the first place. And while “just take messy action” gets thrown around a lot online, I wanted to share a more grounded approach that helps you move forward without feeling like you’re winging it or pretending to be further ahead than you are. You will learn that confidence doesn’t only come from testimonials. Your expertise, experience, thought process, perspective, and ability to solve problems all matter too. Whether you’re launching something brand new, pivoting into a new direction, or packaging your skills differently for the first time, there are ways to build trust before you have pages of proof. If you’ve been hesitating to put your offer out there because you don’t feel “ready enough” yet, this episode will help you stop waiting for perfection and start focusing on momentum, clarity, and getting real-world feedback from the market instead. What You’ll Learn in This Episode How to sell an offer before you have testimonials or case studies Why waiting until you feel “ready” keeps many offers stuck The Catch-22 of needing clients in order to create proof Where confidence can come from beyond social proof Why imperfect offers still deserve to be launched How to start building momentum and trust early on \"You don't need to have all the proof in the world to show that your offer is valuable.\" Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium , my offer design program 🎪 Come and say hiiii on Instagram and Threads Mentioned in this episode: Join Rave Your Raves Today Still undercharging? My new self-…","meta_description":"We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the first pl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":772,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sold-out-offers-5908587/episodes/how-to-market-and-sell-new-offers-if-you-don-t-have-results-or-proof-yet/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sold-out-offers-5908587/how-to-market-and-sell-new-offers-if-you-don-t-have-results-or-proof-yet.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}