{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"What Brain Science Teaches Us About LinkedIn Marketing","slug":"what-brain-science-teaches-us-about-linkedin-marketing","published_at":"2026-01-06T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/what-brain-science-teaches-us-about-linkedin-marketing","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/what-brain-science-teaches-us-about-linkedin-marketing","audio_url":"https://episodes.captivate.fm/episode/a79d8854-a4e0-4709-90a3-73d7f065b2d4.mp3","summary":"What does brain science really teach us about LinkedIn marketing for B2B marketers ? In this episode of Social Media for B2B Growth , LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn. You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy. If you’re a B2B marketer using LinkedIn as a growth channel , this episode will change how you plan, write, and prioritise your LinkedIn content. Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B 02:50 Emotion and Decision-Making in LinkedIn Marketing 05:45 Fear, FOMO, and Loss Aversion on LinkedIn 08:20 Repetition and Trust in LinkedIn Marketing 11:35 LinkedIn’s Shift from Reach to Relevance 14:50 Niche LinkedIn Marketing for B2B Growth 18:15 Reducing Friction in LinkedIn Marketing Content 22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn 25:45 One LinkedIn Marketing Change B2B Marketers Should Make 29:10 The Future of LinkedIn Marketing for B2B Brands CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool . Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 Metricool Social Media Study 2026","meta_description":"What does brain science really teach us about LinkedIn marketing for B2B marketers ? In this episode of Social Media for B2B Growth , LinkedIn expert Mich…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1974,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/what-brain-science-teaches-us-about-linkedin-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/what-brain-science-teaches-us-about-linkedin-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}