{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026","slug":"the-linkedin-plot-twists-that-will-shape-b2b-marketing-in-2026","published_at":"2025-12-10T07:25:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-linkedin-plot-twists-that-will-shape-b2b-marketing-in-2026","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/the-linkedin-plot-twists-that-will-shape-b2b-marketing-in-2026","audio_url":"https://episodes.captivate.fm/episode/d4d6b9a3-9824-4292-8a92-969f5548ad9c.mp3","summary":"LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode -  00:00 — The wild year LinkedIn kept us guessing 01:00 — Why LinkedIn impressions no longer mean success 03:00 — The shift toward relevance + intent metrics 06:00 — The rise of comments as a powerful visibility tool 10:00 — Company Page Premium: worth it or not? 14:00 — Social selling gets harder as spam increases 18:00 — The unexpected decline of video content 22:00 — LinkedIn moves from networking to discovery 24:00 — What B2B marketers must focus on in 2026 25:00 — Michelle’s final advice for staying consistent and effective 🧠 Key Takeaways Stop chasing impressions. Start designing content that earns Saves. Comments = visibility, trust, and relationships. Prioritise them. Premium for Pages can now function like a true landing page tool. AI-driven spam and automation have made rapport more important than ever. Short-form video isn’t the magic bullet marketers hoped for — proceed with caution. Consistency and community beat every algorithm shift. CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool . Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3 #LinkedIn #B2BMarketing2026","meta_description":"LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1675,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/the-linkedin-plot-twists-that-will-shape-b2b-marketing-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-linkedin-plot-twists-that-will-shape-b2b-marketing-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}