{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo","slug":"the-b2b-marketing-reset-for-linkedin-2026-what-to-stop-start-rethink-redo","published_at":"2025-12-18T05:34:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-b2b-marketing-reset-for-linkedin-2026-what-to-stop-start-rethink-redo","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/the-b2b-marketing-reset-for-linkedin-2026-what-to-stop-start-rethink-redo","audio_url":"https://episodes.captivate.fm/episode/3e516653-54bd-4de2-9566-b209cd657000.mp3","summary":"LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities. In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026. They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm. You’ll learn: Why LinkedIn strategy must align with real marketing fundamentals How brand and relevance drive better B2B outcomes on LinkedIn What role LinkedIn should play in your wider marketing mix How to prepare your LinkedIn marketing for 2026 with confidence If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next. Key moments in this episode - 00:00 – The B2B Marketing Reset for 2026 02:15 – Why AI Is Hurting LinkedIn Strategy 09:30 – Bringing Brand Back to LinkedIn 16:10 – Rethinking LinkedIn’s Role in B2B Marketing 21:40 – Aligning Marketing Strategy and LinkedIn 26:40 – How to Prepare Your LinkedIn Strategy for 2026 30:15 – Final Advice for B2B Marketers Connect with Bec Chappell on LinkedIn CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool . Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3 #b2bmarketing #linkedin #linkedinmarketing","meta_description":"LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities. In this episode, LinkedIn expert Michelle J Raymond i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2096,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/the-b2b-marketing-reset-for-linkedin-2026-what-to-stop-start-rethink-redo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/the-b2b-marketing-reset-for-linkedin-2026-what-to-stop-start-rethink-redo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}