{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"LinkedIn's Algorithm Didn't Kill Company Pages. Marketers Did...","slug":"linkedin-s-algorithm-didn-t-kill-company-pages-marketers-did","published_at":"2026-04-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-s-algorithm-didn-t-kill-company-pages-marketers-did","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/linkedins-algorithm-didnt-kill-company-pages-marketers-did","audio_url":"https://episodes.captivate.fm/episode/ba1943cc-1b94-46d9-a58c-e410a9116677.mp3","summary":"Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today. This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy. You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy. If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages. Key moments in this episode - 00:00 LinkedIn didn’t kill Company Pages 01:00 The article and why it’s wrong 02:00 Pages vs profiles on LinkedIn 03:00 Why Company Pages still matter 04:00 The real problem with Page content 05:30 How Pages become “bulletin boards” 06:30 ManyChat throws out the rule book 07:30 What ManyChat is doing differently 08:30 Why this strategy works on LinkedIn 09:30 The reality for social media managers 10:30 You don’t need to be “fun” to stand out 11:30 How to build a strong point of view 12:30 Using comments as a Page strategy 13:30 Why most LinkedIn Pages feel boring 14:30 Page advocacy and taking risks 15:30 Final thoughts on LinkedIn Company Pages CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter #LinkedIn #B2BMarketing #LinkedInCompanyPages","meta_description":"Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks…","key_points":[],"chapters":[],"topics":[],"duration_seconds":989,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/linkedin-s-algorithm-didn-t-kill-company-pages-marketers-did/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-s-algorithm-didn-t-kill-company-pages-marketers-did.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}