{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing","slug":"linkedin-company-pages-in-2026-what-b2b-brands-must-stop-and-start-doing","published_at":"2026-01-20T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-company-pages-in-2026-what-b2b-brands-must-stop-and-start-doing","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/linkedin-company-pages-in-2026-what-b2b-brands-must-stop-and-start-doing","audio_url":"https://episodes.captivate.fm/episode/176d7c08-c477-4170-b991-962af8dfcbb7.mp3","summary":"Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results. In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth. If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026. Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail 02:00 – Copying LinkedIn creators won't help your Page 04:00 – Stop Neglecting Your LinkedIn Company Page 06:00 – Content That Works on LinkedIn Company Pages 09:00 – LinkedIn Page advocacy for Company Page growth 11:00 – How To Use Your LinkedIn Page Best 13:00 – Templated Content Doesn't Work On Company Pages 14:00 – Smart LinkedIn experiments for Company Pages 15:00 – Build a Niche Audience for Your LinkedIn Page CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool . Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1 #LinkedIn #LinkedInCompanyPages #B2BMarketing","meta_description":"Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results. In this episode, Michelle J Raymond bre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1191,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/linkedin-company-pages-in-2026-what-b2b-brands-must-stop-and-start-doing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-company-pages-in-2026-what-b2b-brands-must-stop-and-start-doing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}