{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"Is Your LinkedIn Company Page Set Up for Buyers?","slug":"is-your-linkedin-company-page-set-up-for-buyers","published_at":"2026-07-15T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/is-your-linkedin-company-page-set-up-for-buyers","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/is-your-linkedin-company-page-set-up-for-buyers","audio_url":"https://episodes.captivate.fm/episode/288e1051-7adf-4795-8620-87888416601e.mp3","summary":"Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you. In this episode of Social Media for B2B Growth , Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers. You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content. In this episode 00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers 02:10 Why LinkedIn Company Pages still influence B2B buying decisions 04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page 07:05 What B2B buyers are actually looking for 09:35 How clarity, relevance and trust build buyer confidence 12:05 Why every LinkedIn Company Page needs a clear next step 13:05 Take Michelle's free LinkedIn Company Page 10-Second Test 15:00 Why posting more won't fix the wrong LinkedIn Company Page strategy Resources • Read the LinkedIn Company Page 10-Second Test https://b2bgrowthco.com/linkedin-company-page-10-second-test/ • Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies. https://www.linkedin.com/in/michellejraymond/ If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post. #LinkedInCompanyPages #LinkedIn #B2BMarketing","meta_description":"Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you. In this episod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":979,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/is-your-linkedin-company-page-set-up-for-buyers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/is-your-linkedin-company-page-set-up-for-buyers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}