{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy","slug":"how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy","published_at":"2026-06-09T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy","audio_url":"https://episodes.captivate.fm/episode/eed4be92-bca3-49e5-a337-79bf2dce1ff7.mp3","summary":"How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation. Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile. Key moments in this episode: 00:00 – Introduction 01:45 – What a global B2B social media role really involves 04:45 – Why clear processes matter for social media teams 06:55 – How paid, organic, executive and employee content work together 09:35 – A practical tiered approach to employee advocacy 13:20 – Why you can’t force employees to post on LinkedIn 18:25 – Why LinkedIn Company Pages are not dying 21:35 – Managing 150+ LinkedIn Company Pages globally 23:35 – Why personal profiles can drive more clicks than Company Pages ABOUT MICHELLE J RAYMOND Michelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth. CONNECT WITH MICHELLE LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/ CONNECT WITH MOLLY HOPKINS LinkedIn: https://www.linkedin.com/in/molly-hopkins/ LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/","meta_description":"How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1871,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/how-global-b2b-brands-balance-company-pages-paid-organic-and-employee-advocacy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}