{"podcast":{"title":"Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers","slug":"social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","podcast_index_feed_id":4763684,"rss_url":"https://feeds.captivate.fm/social-media-for-b2b-growth/","website_url":"https://b2bgrowthco.com/podcasts/","image_url":"https://artwork.captivate.fm/6a2c6d25-b1e7-4d8e-93b0-3cac9c267053/Social-Media-for-B2B-Growth-Podcast-3000-x-3000-2026.png","author":"Michelle J Raymond - LinkedIn B2B Expert","episode_count":160,"summary":"Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Conne…","last_synced_at":"2026-07-16T08:22:13.507253+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684"},"episode":{"title":"Stop Using AI for B2B Marketing on LinkedIn Until You Fix This First","slug":"ai-won-t-save-your-b2b-marketing-it-ll-expose-it-faster","published_at":"2026-05-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/ai-won-t-save-your-b2b-marketing-it-ll-expose-it-faster","show_page_url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684","url":"https://social-media-for-b2b-growth.captivate.fm/episode/what-actually-matters-in-b2b-marketing-right-now-lessons-from-smmw26","audio_url":"https://episodes.captivate.fm/episode/5932e1b6-5a19-4edb-9f59-c2c977376695.mp3","summary":"What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever. Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion: AI won’t save bad marketing. In fact, it might expose it even faster. Why strategy matters more in the AI era - The problem with scaling average content Why LinkedIn now rewards expertise and clarity The growing pressure on B2B marketing teams Why human perspective and original thinking matter more How to avoid burnout while adopting AI tools The role of Company Pages and employee advocacy in 2026 Why most AI tools are accelerators, not replacements If you’re a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results. Key moments in this episode - 00:00 Why AI won’t save bad marketing 01:00 Inside Social Media Marketing World 2026 03:05 Why strategy matters more than ever 04:25 LinkedIn’s shift towards expertise and clarity 06:06 AI tools are accelerators, not replacements 09:30 Why human perspective matters more in B2B marketing 12:31 AI overwhelm and burnout for marketing teams 15:12 The biggest lesson from SMMW26: back to fundamentals CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter #LinkedInMarketing #B2BMarketing #SMMW26","meta_description":"What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1101,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/episodes/ai-won-t-save-your-b2b-marketing-it-ll-expose-it-faster/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/ai-won-t-save-your-b2b-marketing-it-ll-expose-it-faster.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}