{"podcast":{"title":"So, You Think You Want to Be a CEO?","slug":"so-you-think-you-want-to-be-a-ceo-7904018","podcast_index_feed_id":7904018,"rss_url":"https://anchor.fm/s/113806ee8/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/news249","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/46121514/46121514-1780917241293-566ea9f14556f.jpg","author":"News24","episode_count":8,"summary":"Everyone wants the title. Almost no one is ready for the truth behind it. This is a News24 podcast series for people who build things – and for those who want to understand what leadership actually costs. Hosted by Bruce Whitfield, each episode is an unfiltered conversation with people who have sat in the chair: founders, executives, disruptors and industry leaders who have faced the pressure, responsibility and personal contradictions that come with running something bigger than themselves. No consultants. No spin. No highlight reel. Just honest conversations about the distance between what l","last_synced_at":"2026-07-28T04:17:38.167502+00:00","page_url":"https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018"},"episode":{"title":"Bertina Engelbrecht: Leading From The Inside Out","slug":"bertina-engelbrecht-leading-from-the-inside-out","published_at":"2026-07-13T08:10:16+00:00","page_url":"https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/bertina-engelbrecht-leading-from-the-inside-out","show_page_url":"https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018","url":"https://podcasters.spotify.com/pod/show/news249/episodes/Bertina-Engelbrecht-Leading-From-The-Inside-Out-e3m0q3f","audio_url":"https://anchor.fm/s/113806ee8/podcast/play/122758703/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-13%2Fbfde45ad-0c64-fc0e-726b-5f74d24ba46e.mp3","summary":"Bertina Engelbrecht grew up on the Cape Flats, trained as an attorney, and became CEO of a Top 40 JSE-listed company via human resources (HR). Not the obvious route and not one she designed. She joined Clicks in 2006 as HR director, spent 16 years understanding every nerve ending in the business, and in 2022 became the first black woman to lead a listed retail group in South Africa. Clicks is the dominant health and beauty retailer in southern Africa with one of the most envied pharmacy networks on the continent. This is a conversation about the slow, deliberate accumulation of influence and why the person who knows the most about the people in a business sometimes turns out to be the best person to run it. This series is sponsored by Discovery Bank. Follow all the episodes here. Editions drop on Tuesdays at 07:00.","meta_description":"Bertina Engelbrecht grew up on the Cape Flats, trained as an attorney, and became CEO of a Top 40 JSE-listed company via human resources (HR). Not the obv…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/so-you-think-you-want-to-be-a-ceo-7904018/episodes/bertina-engelbrecht-leading-from-the-inside-out/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/bertina-engelbrecht-leading-from-the-inside-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}