{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"Why Most Business Podcasts Fail: 3 Things You Need to Get Right","slug":"why-most-business-podcasts-fail-3-things-you-need-to-get-right","published_at":"2026-05-11T10:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/why-most-business-podcasts-fail-3-things-you-need-to-get-right","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/19126565-why-most-business-podcasts-fail-3-things-you-need-to-get-right.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/19126565-why-most-business-podcasts-fail-3-things-you-need-to-get-right.mp3","summary":"“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum. From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy. I think a business podcast should do more than just exist. It should attract the right ...","meta_description":"“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business po…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1171,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/why-most-business-podcasts-fail-3-things-you-need-to-get-right/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/why-most-business-podcasts-fail-3-things-you-need-to-get-right.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}