{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"The System That Tripled My Content Output (And Cut My Time in Half)","slug":"the-system-that-tripled-my-content-output-and-cut-my-time-in-half","published_at":"2026-06-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/the-system-that-tripled-my-content-output-and-cut-my-time-in-half","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/19207331-the-system-that-tripled-my-content-output-and-cut-my-time-in-half.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/19207331-the-system-that-tripled-my-content-output-and-cut-my-time-in-half.mp3","summary":"“What if you only had to create one thing per week? Just one.” This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, blogs, and your podcast, you start with one strong podcast recording and turn it into everything else. I think this episode is powerful because so many business owners are exhausted by content. They feel like every platform needs a fresh idea. But a podcast episode al...","meta_description":"“What if you only had to create one thing per week? Just one.” This time, I walk through the content system I call the content waterfall. The idea is simp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1181,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/the-system-that-tripled-my-content-output-and-cut-my-time-in-half/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/the-system-that-tripled-my-content-output-and-cut-my-time-in-half.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}