{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"SPECIAL EPISODE: Why Most People Never Become Who They Could Be","slug":"special-episode-why-most-people-never-become-who-they-could-be","published_at":"2026-06-19T07:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/special-episode-why-most-people-never-become-who-they-could-be","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/19370892-special-episode-why-most-people-never-become-who-they-could-be.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/19370892-special-episode-why-most-people-never-become-who-they-could-be.mp3","summary":"This is an extra special episode of Smarter Podcasting! As you probably know, I run Seven Million Bikes Podcasts and we produce podcasts for clients around the world. We've done over a thousand episodes, helped with millions of downloads, and we've even won some awards. One of our clients is Laura Colon from Inspired Authority, and I was really, really lucky to be asked by her to be a guest on her show. And so I wanna bring this episode to you with her permission. Please subscribe...","meta_description":"This is an extra special episode of Smarter Podcasting! As you probably know, I run Seven Million Bikes Podcasts and we produce podcasts for clients aroun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3535,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/special-episode-why-most-people-never-become-who-they-could-be/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/special-episode-why-most-people-never-become-who-they-could-be.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}