{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"PodPast: How To Plan Your Content - 3 CAN’T-MISS Tips, with Brian Beidenbach","slug":"podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach","published_at":"2026-02-19T12:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/18608827-podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/18608827-podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach.mp3","summary":"In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent \"pod fade,\" where many shows disappear after just 10 episodes. With the right approach, your podcast can continue for 50 or even 100 episodes. Host Niall and the guest share practical strategies for content planning, including creating a roadmap for episodes and using tools like Descript and Trello to stay organized. They also highlight three crucial factors to consi...","meta_description":"In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent \"pod fade,\" where many sho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2263,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-plan-your-content-3-can-t-miss-tips-with-brian-beidenbach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}