{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"PodPast: How To Make Your Podcast A SUCCESS Using Podcast Analytics","slug":"podpast-how-to-make-your-podcast-a-success-using-podcast-analytics","published_at":"2026-02-05T12:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-make-your-podcast-a-success-using-podcast-analytics","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/18608798-podpast-how-to-make-your-podcast-a-success-using-podcast-analytics.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/18608798-podpast-how-to-make-your-podcast-a-success-using-podcast-analytics.mp3","summary":"Are you a podcaster looking to grow your audience and measure the success of your show? In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast. I share the importance of tracking retention rates, analyzing your metrics, and focusing on the metrics that truly matter for measuring success. I also share tips ...","meta_description":"Are you a podcaster looking to grow your audience and measure the success of your show? In this episode, we dive deep into the world of podcast analytics.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1843,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/podpast-how-to-make-your-podcast-a-success-using-podcast-analytics/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-make-your-podcast-a-success-using-podcast-analytics.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}