{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"PodPast: How To Build Trust And Connection With Your Audience, With Mark Steadman","slug":"podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman","published_at":"2026-04-02T11:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/18866944-podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/18866944-podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman.mp3","summary":"Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and crafting content that truly resonates. Discover the key principles that can help you build trust, attract new listeners, and keep your existing ones coming back for more. Whether you're a seasoned podcaster or just getting started, you won't want to miss this engaging and info...","meta_description":"Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-how-to-build-trust-and-connection-with-your-audience-with-mark-steadman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}