{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"PodPast : 10 Smarter Podcasting PodPast PLANNING expert Strategies how to create a successful show with Charlotte Lewis-West","slug":"podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west","published_at":"2025-12-18T12:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/18086360-podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/18086360-podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west.mp3","summary":"\"Podcast audiences absolutely love consistency.\" - Charlotte Lewis-West Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion. The conversation delves into the importance of identifying your nich...","meta_description":"\"Podcast audiences absolutely love consistency.\" - Charlotte Lewis-West Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2538,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-10-smarter-podcasting-podpast-planning-expert-strategies-how-to-create-a-successful-show-with-charlotte-lewis-west.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}