{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"How to Define the Listener Who Actually Buys From Your Podcast","slug":"how-to-define-the-listener-who-actually-buys-from-your-podcast","published_at":"2026-05-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/how-to-define-the-listener-who-actually-buys-from-your-podcast","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/19201587-how-to-define-the-listener-who-actually-buys-from-your-podcast.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/19201587-how-to-define-the-listener-who-actually-buys-from-your-podcast.mp3","summary":"“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. That sounds useful at first, but it is usually too broad to guide real content decisions. What I have learned is that defining your podcast audience is not just about demographics. It is about understanding one real person. What are they worried...","meta_description":"“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1104,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/how-to-define-the-listener-who-actually-buys-from-your-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/how-to-define-the-listener-who-actually-buys-from-your-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}