{"podcast":{"title":"Smarter Podcasting: How To Use Podcasting For Business Growth","slug":"smarter-podcasting-making-podcasts-better-6331552","podcast_index_feed_id":6331552,"rss_url":"https://rss.buzzsprout.com/2220199.rss","website_url":"https://sevenmillionbikes.com/smarterpodcasting/","image_url":"https://storage.buzzsprout.com/quw7q2xqh0qkzc5no96nr035y3f4?.jpg","author":"Seven Million Bikes Podcasts","episode_count":135,"summary":"Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts. If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place. Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either. The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business. Hit subscribe and let's get into it. Cheers!","last_synced_at":"2026-06-19T16:22:25.067609+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552"},"episode":{"title":"AUDIT: From Great Storytelling to Audio Glitches, A Real Podcast Breakdown","slug":"audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown","published_at":"2026-03-02T07:00:00+00:00","page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown","show_page_url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552","url":"https://www.buzzsprout.com/2220199/episodes/18576862-audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown.mp3","audio_url":"https://www.buzzsprout.com/2220199/episodes/18576862-audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown.mp3","summary":"“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.” I did a full podcast audit for Christopher Welsh, the host of a brand new philosophy podcast. I love doing audit episodes because they reveal things that most podcasters simply cannot hear themselves. What stood out to me in this episode was the ambition. There was real creativity, strong storytelling, and a clear desire to make something different. But it was also a perfect example of why the fundamentals matter more th...","meta_description":"“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.” I did a full podcast audit for Christopher Welsh, the host of a brand new philoso…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2584,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smarter-podcasting-making-podcasts-better-6331552/episodes/audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/audit-from-great-storytelling-to-audio-glitches-a-real-podcast-breakdown.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}