{"podcast":{"title":"Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies","slug":"smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378","podcast_index_feed_id":391378,"rss_url":"https://jasonswenk.libsyn.com/rss","website_url":"https://agencymastery360.com","image_url":"https://static.libsyn.com/p/assets/8/6/0/a/860afc72fd9b7c0ae55e3c100dce7605/SmartAgencyPodcast_CoverRedesign_v4-4.jpg","author":"Jason Swenk","episode_count":964,"summary":"Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.","last_synced_at":"2026-07-15T22:22:14.013148+00:00","page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378"},"episode":{"title":"What AI Cannot Replicate in Influencer Marketing with Jeanette Okwu | Ep #916","slug":"what-ai-cannot-replicate-in-influencer-marketing-with-jeanette-okwu-ep-916","published_at":"2026-06-21T11:00:00+00:00","page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/what-ai-cannot-replicate-in-influencer-marketing-with-jeanette-okwu-ep-916","show_page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378","url":"https://jasonswenk.libsyn.com/what-ai-cannot-replicate-in-influencer-marketing-with-jeanette-okwu-ep-916","audio_url":"https://traffic.libsyn.com/secure/jasonswenk/riverside_jeanette_okwu_wix_ad_17_05_smart_agency_master.mp3?dest-id=181644","summary":"Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you trying to sell a service so specialized that closing new clients feels like it can only come from you? What do you think about how AI is reshaping your industry and where that leaves the human at the center of it? Today's featured guest came up through luxury automotive, spent years learning how cultural nuance can derail a campaign that looks perfect on paper, and built a niche precise enough that she can spot from two miles away when someone writing about influencer marketing has never actually run a campaign. In this episode, she'll discuss what makes international influencer work fundamentally different from domestic campaigns and what AI-generated influencers mean for an industry built on human authenticity. Jeanette Okwu is the founder and CEO of Beyond Influence , an influencer marketing agency based in Berlin. Her background spans social media strategy, brand research, and influencer marketing across luxury automotive brands including Jaguar Land Rover and Mercedes-Benz. That global scope became the foundation for her agency's core differentiation: running influencer campaigns that actually account for cultural nuance in each market rather than pushing a headquarters strategy downward and hoping it lands. In this episode, we'll discuss: Building international campaigns understanding regional nuances How to overcome the expert-owner bottleneck problem Can AI influencers replace real ones? Subscribe App le | Spotify | iHear t Rad io Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built t…","meta_description":"Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you trying to sell a service so specialized…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1619,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/episodes/what-ai-cannot-replicate-in-influencer-marketing-with-jeanette-okwu-ep-916/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/what-ai-cannot-replicate-in-influencer-marketing-with-jeanette-okwu-ep-916.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}