{"podcast":{"title":"Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies","slug":"smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378","podcast_index_feed_id":391378,"rss_url":"https://jasonswenk.libsyn.com/rss","website_url":"https://agencymastery360.com","image_url":"https://static.libsyn.com/p/assets/8/6/0/a/860afc72fd9b7c0ae55e3c100dce7605/SmartAgencyPodcast_CoverRedesign_v4-4.jpg","author":"Jason Swenk","episode_count":964,"summary":"Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.","last_synced_at":"2026-07-15T22:22:14.013148+00:00","page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378"},"episode":{"title":"The Storytelling Framework That Makes Agencies Impossible to Ignore with Park Howell | Ep #913","slug":"the-storytelling-framework-that-makes-agencies-impossible-to-ignore-with-park-howell-ep-913","published_at":"2026-06-10T11:00:00+00:00","page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/the-storytelling-framework-that-makes-agencies-impossible-to-ignore-with-park-howell-ep-913","show_page_url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378","url":"https://jasonswenk.libsyn.com/the-storytelling-framework-that-makes-agencies-impossible-to-ignore-with-park-howell-ep-913","audio_url":"https://traffic.libsyn.com/secure/jasonswenk/riverside_park_howell_e2m_ad_12_33_smart_agency_master.mp3?dest-id=181644","summary":"Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever pitched a client and led with everything your agency does well, only to watch their eyes glaze over halfway through? What you're missing is positioning copy that actually moves people. Today's featured guest has spent 40 years in the advertising and branding world, the last 20 of them devoted entirely to one question: why do some messages land and others disappear? In this episode, he'll walk through the storytelling frameworks he pulled from Hollywood screenwriting, evolutionary biology, and 12 years of podcasting, and then apply one of them live to Agency Mastery in real time. Park Howell is the founder of Park&Co, an agency he opened in Phoenix in 1995 and grew from a one-man operation to a team of 20 and beyond. He is now a full-time consultant, speaker, and coach on the business of story, and the host of The Business of Story podcast , which he has been running for 12 years. Park has been on the podcast previously talking about storytelling , how agencies fail to use it, and how, used, correctly it can help you connect with clients. In this episode, we'll discuss: Is your agency telling the wrong story? The And-But-Therefore Framework How learning about Hollywood screenwriting can help you improve your proposals Three Forces of Trust Your Story Needs to Build Subscribe App le | Spot ify | iHear t Radio Sponsors and Resources E2M Solutio ns : Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why…","meta_description":"Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever pitched a client and led with ever…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2037,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/episodes/the-storytelling-framework-that-makes-agencies-impossible-to-ignore-with-park-howell-ep-913/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/the-storytelling-framework-that-makes-agencies-impossible-to-ignore-with-park-howell-ep-913.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}