{"podcast":{"title":"Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators","slug":"small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924","podcast_index_feed_id":6332924,"rss_url":"https://rss.buzzsprout.com/2160062.rss","website_url":"http://www.emilyaborn.com/content-creation-podcast","image_url":"https://storage.buzzsprout.com/vr56iprf4p2lz6boe390ajwncty9?.jpg","author":"Emily Aborn","episode_count":173,"summary":"Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around! Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right. From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!). I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission! Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual I do NOT accept pitches outside of PodMatch.","last_synced_at":"2026-06-16T14:18:04.536447+00:00","page_url":"https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924"},"episode":{"title":"A Matter of \"Semantics\": Dirty Word or Secret Weapon?","slug":"a-matter-of-semantics-dirty-word-or-secret-weapon","published_at":"2026-03-03T05:00:00+00:00","page_url":"https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924/a-matter-of-semantics-dirty-word-or-secret-weapon","show_page_url":"https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924","url":"https://www.buzzsprout.com/2160062/episodes/18699755-a-matter-of-semantics-dirty-word-or-secret-weapon.mp3","audio_url":"https://www.buzzsprout.com/2160062/episodes/18699755-a-matter-of-semantics-dirty-word-or-secret-weapon.mp3","summary":"Text Emily! Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message. Sometimes, it's just a word, and trying to find the exact right one is just overthinking in disguise, and sometimes... the tiniest words matter. Two words, two different ways of saying the same thing, can feel completely different and set a totally different tone. Semantics is defined as: the branch of linguistics concerned with meaning. You get into wor...","meta_description":"Text Emily! Words aren't neutral. The specific words you choose shape how people perceive you, your business, and your message. Sometimes, it's just a wor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1649,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924/episodes/a-matter-of-semantics-dirty-word-or-secret-weapon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924/a-matter-of-semantics-dirty-word-or-secret-weapon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}