{"podcast":{"title":"Singletrack With Mathias Eichler","slug":"singletrack-with-mathias-eichler-231667","podcast_index_feed_id":231667,"rss_url":"https://sngltrck.libsyn.com/rss","website_url":"http://singletrack.fm","image_url":"https://static.libsyn.com/p/assets/f/8/4/b/f84bdd570bd4ca83d959afa2a1bf1c87/logo_2026.jpg","author":"Electric Cable Car / Mathias Eichler","episode_count":349,"summary":"The companion podcast for Electric Cable Car. Conversations with the people who shape the world of trail, ultra, and mountain running.","last_synced_at":"2026-07-04T18:18:01.252610+00:00","page_url":"https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667"},"episode":{"title":"348: 'It Has to Make Sense', with Zach Hauer","slug":"348-it-has-to-make-sense-with-zach-hauer","published_at":"2026-06-18T19:24:00+00:00","page_url":"https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667/348-it-has-to-make-sense-with-zach-hauer","show_page_url":"https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667","url":"https://singletrack.fm/ep348/","audio_url":"https://traffic.libsyn.com/secure/sngltrck/singletrack348.mp3?dest-id=2901566","summary":"Just ahead of \"Tahoe Week\", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense. LINKS TrailCon Plog: Open Fuel + Dera Open Fuel Open Fuel on Instagram Zach Hauer on Instagram Get more: Singletrack.fm Rock Candy Running Trail Running Film Festival Brought to you by Electric Cable Car - your trail and mountain news!","meta_description":"Just ahead of \"Tahoe Week\", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3831,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/singletrack-with-mathias-eichler-231667/episodes/348-it-has-to-make-sense-with-zach-hauer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667/348-it-has-to-make-sense-with-zach-hauer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}