{"podcast":{"title":"Simply Business Podcast","slug":"simply-business-podcast-6744679","podcast_index_feed_id":6744679,"rss_url":"https://media.rss.com/simplybusiness/feed.xml","website_url":"https://johnkjennings.com","image_url":"https://media.rss.com/simplybusiness/20241111_111156_7291c720c23265d3df67467e21b04c29.png","author":"John K Jennings","episode_count":112,"summary":"A business interview Podcast made by business owners for business owners called ‘**Simply Business**'. We share real stories about real people in business making big things happen. Our goal is to inspire and educate current and future leaders through sharing success stories and key learnings from successful business leaders who have already navigated some of the challenges of business ownership. I believe that most business owners are working way too hard for much too little, and one of our issues is that we over-complexify things. I also believe the answers are almost always within us or within our reach. I like to say I’m a “simple man with simple ideas”. So that's why it's called “Simply Business”. And if you enjoy the show, maybe you'll enjoy my book. Check out \"Your Baby is Ugly\" on Amazon - https://www.amazon.com/Your-Baby-Ugly-truths-business/dp/1955342768/","last_synced_at":"2026-06-30T12:18:04.179082+00:00","page_url":"https://stenobird.com/podcast/simply-business-podcast-6744679"},"episode":{"title":"Ep99-How Derek Shelton Built a Health and Wellness Center by Finally Taking the First Step","slug":"ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step","published_at":"2026-03-03T01:00:00+00:00","page_url":"https://stenobird.com/podcast/simply-business-podcast-6744679/ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step","show_page_url":"https://stenobird.com/podcast/simply-business-podcast-6744679","url":"https://rss.com/podcasts/simplybusiness/2592809","audio_url":"https://content.rss.com/episodes/245027/2592809/simplybusiness/2026_03_02_11_18_16_e84509d2-41fc-43c9-a907-5e8220471920.mp3","summary":"What happens when you finally act on the idea you’ve carried for years? In the 99th episode of Simply Business , John Jennings sits down with Derek Shelton , Owner and Provider at Optimize You in Evansville (now Newburgh), Indiana. With over 20 years of experience as a nurse practitioner and leadership experience as a Chief Operating Officer in orthopedics, Derek shares how COVID accelerated innovation — and pushed him to pursue his long-standing vision of opening a health and wellness center serving both men and women. They discuss: Why men’s health is often overlooked in traditional medicine The realities of launching in healthcare from pharmacy contracts to compliance The difference between building from scratch vs. leveraging a franchise model Why belief in your product is non-negotiable The power of finally acting on the idea you’ve carried for years Derek’s message is simple: Don’t hesitate. If you’ve been sitting on an idea, this conversation may be the push you need. Subscribe, share, and join us for more real conversations about business, leadership, and making meaningful impact.","meta_description":"What happens when you finally act on the idea you’ve carried for years? In the 99th episode of Simply Business , John Jennings sits down with Derek Shelto…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1917,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/simply-business-podcast-6744679/episodes/ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/simply-business-podcast-6744679/ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}