{"podcast":{"title":"Signal & Stakes","slug":"signal-stakes-7096520","podcast_index_feed_id":7096520,"rss_url":"https://rss.buzzsprout.com/2440735.rss","website_url":"https://callitrevops.podbean.com","image_url":"https://storage.buzzsprout.com/uhw7yuyd6sczdnw176u84wuxknr4?.jpg","author":"GNW Consulting","episode_count":25,"summary":"Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way. Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome. Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of them are told without the cleanup. The show is built for people accountable for how technology shapes the way their organizations operate and compete. That includes chief marketing officers, chief revenue officers, chief information office…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/signal-stakes-7096520"},"episode":{"title":"Wrestling With Profits: Why Marketing Isn't Just a Profit Center","slug":"wrestling-with-profits-why-marketing-isn-t-just-a-profit-center","published_at":"2025-01-24T13:00:00+00:00","page_url":"https://stenobird.com/podcast/signal-stakes-7096520/wrestling-with-profits-why-marketing-isn-t-just-a-profit-center","show_page_url":"https://stenobird.com/podcast/signal-stakes-7096520","url":"https://www.buzzsprout.com/2440735/episodes/16476362-wrestling-with-profits-why-marketing-isn-t-just-a-profit-center.mp3","audio_url":"https://www.buzzsprout.com/2440735/episodes/16476362-wrestling-with-profits-why-marketing-isn-t-just-a-profit-center.mp3","summary":"Send us Fan Mail In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies. Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestling days, Devin shares insights on balancing audience en...","meta_description":"Send us Fan Mail In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost cente…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1863,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-stakes-7096520/episodes/wrestling-with-profits-why-marketing-isn-t-just-a-profit-center/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-stakes-7096520/wrestling-with-profits-why-marketing-isn-t-just-a-profit-center.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}