{"podcast":{"title":"Signal & Stakes","slug":"signal-stakes-7096520","podcast_index_feed_id":7096520,"rss_url":"https://rss.buzzsprout.com/2440735.rss","website_url":"https://callitrevops.podbean.com","image_url":"https://storage.buzzsprout.com/uhw7yuyd6sczdnw176u84wuxknr4?.jpg","author":"GNW Consulting","episode_count":25,"summary":"Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way. Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome. Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of them are told without the cleanup. The show is built for people accountable for how technology shapes the way their organizations operate and compete. That includes chief marketing officers, chief revenue officers, chief information office…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/signal-stakes-7096520"},"episode":{"title":"Unlocking Revenue Analytics w/ Kelsey White","slug":"unlocking-revenue-analytics-w-kelsey-white","published_at":"2024-12-06T17:00:00+00:00","page_url":"https://stenobird.com/podcast/signal-stakes-7096520/unlocking-revenue-analytics-w-kelsey-white","show_page_url":"https://stenobird.com/podcast/signal-stakes-7096520","url":"https://www.buzzsprout.com/2440735/episodes/16429930-unlocking-revenue-analytics-w-kelsey-white.mp3","audio_url":"https://www.buzzsprout.com/2440735/episodes/16429930-unlocking-revenue-analytics-w-kelsey-white.mp3","summary":"Send us Fan Mail When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader ...","meta_description":"Send us Fan Mail When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or cust…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1680,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-stakes-7096520/episodes/unlocking-revenue-analytics-w-kelsey-white/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-stakes-7096520/unlocking-revenue-analytics-w-kelsey-white.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}