{"podcast":{"title":"Signal & Stakes","slug":"signal-stakes-7096520","podcast_index_feed_id":7096520,"rss_url":"https://rss.buzzsprout.com/2440735.rss","website_url":"https://callitrevops.podbean.com","image_url":"https://storage.buzzsprout.com/uhw7yuyd6sczdnw176u84wuxknr4?.jpg","author":"GNW Consulting","episode_count":25,"summary":"Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way. Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome. Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of them are told without the cleanup. The show is built for people accountable for how technology shapes the way their organizations operate and compete. That includes chief marketing officers, chief revenue officers, chief information office…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/signal-stakes-7096520"},"episode":{"title":"Stop Ignoring the People Paying You!","slug":"stop-ignoring-the-people-paying-you","published_at":"2025-08-13T16:00:00+00:00","page_url":"https://stenobird.com/podcast/signal-stakes-7096520/stop-ignoring-the-people-paying-you","show_page_url":"https://stenobird.com/podcast/signal-stakes-7096520","url":"https://www.buzzsprout.com/2440735/episodes/17666027-stop-ignoring-the-people-paying-you.mp3","audio_url":"https://www.buzzsprout.com/2440735/episodes/17666027-stop-ignoring-the-people-paying-you.mp3","summary":"Send us Fan Mail Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming the most critical (and overlooked) lever in Revenue Operations. We break down how RevOps can shift from being net-new obsessed to customer-obsessed—using data, systems, and cross-functional alignment to reduce churn, deepen relationships, and unlock expansion revenue. If your GTM motion end...","meta_description":"Send us Fan Mail Revenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1094,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-stakes-7096520/episodes/stop-ignoring-the-people-paying-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-stakes-7096520/stop-ignoring-the-people-paying-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}