{"podcast":{"title":"Signal & Stakes","slug":"signal-stakes-7096520","podcast_index_feed_id":7096520,"rss_url":"https://rss.buzzsprout.com/2440735.rss","website_url":"https://callitrevops.podbean.com","image_url":"https://storage.buzzsprout.com/uhw7yuyd6sczdnw176u84wuxknr4?.jpg","author":"GNW Consulting","episode_count":25,"summary":"Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way. Each episode explores a single consequential moment inside an organization. Topics include enterprise technology strategy, marketing technology decisions, revenue operations leadership, go-to-market alignment, organizational decision-making, and the gap between executive intent and business outcome. Signal & Stakes is not a best practices show. It does not offer frameworks, playbooks, or thought leadership. It offers honest accounts of real decisions, made under pressure, with incomplete information, and what happened next. Some of these stories end well. Some do not. All of them are told without the cleanup. The show is built for people accountable for how technology shapes the way their organizations operate and compete. That includes chief marketing officers, chief revenue officers, chief information office…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/signal-stakes-7096520"},"episode":{"title":"Powerpoint Fairy Tale? Customer Journey Mapping Exposed","slug":"powerpoint-fairy-tale-customer-journey-mapping-exposed","published_at":"2025-06-25T15:00:00+00:00","page_url":"https://stenobird.com/podcast/signal-stakes-7096520/powerpoint-fairy-tale-customer-journey-mapping-exposed","show_page_url":"https://stenobird.com/podcast/signal-stakes-7096520","url":"https://www.buzzsprout.com/2440735/episodes/17397037-powerpoint-fairy-tale-customer-journey-mapping-exposed.mp3","audio_url":"https://www.buzzsprout.com/2440735/episodes/17397037-powerpoint-fairy-tale-customer-journey-mapping-exposed.mp3","summary":"Send us Fan Mail We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines. We’ll break down why most journey maps stay stuck in PowerPoin...","meta_description":"Send us Fan Mail We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like cl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1054,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-stakes-7096520/episodes/powerpoint-fairy-tale-customer-journey-mapping-exposed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-stakes-7096520/powerpoint-fairy-tale-customer-journey-mapping-exposed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}