{"podcast":{"title":"Signal & Noise","slug":"signal-noise-7426109","podcast_index_feed_id":7426109,"rss_url":"https://anchor.fm/s/103996624/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/signal--noise3","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43453521/43453521-1767645002585-c1b4bd12f2185.jpg","author":"Signal and Noise","episode_count":60,"summary":"Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from leading operators, creators, and founders.","last_synced_at":"2026-07-24T22:18:39.858872+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109"},"episode":{"title":"POSSIBLE 2026 Day 2: Where AI Meets the Real Operating System of Marketing","slug":"possible-2026-day-2-where-ai-meets-the-real-operating-system-of-marketing","published_at":"2026-05-06T17:30:00+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109/possible-2026-day-2-where-ai-meets-the-real-operating-system-of-marketing","show_page_url":"https://stenobird.com/podcast/signal-noise-7426109","url":"https://podcasters.spotify.com/pod/show/signal--noise3/episodes/POSSIBLE-2026-Day-2-Where-AI-Meets-the-Real-Operating-System-of-Marketing-e3ivu43","audio_url":"https://anchor.fm/s/103996624/podcast/play/119584323/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-6%2F423607939-44100-2-460ba0d31bd6a.mp3","summary":"Day 2 of POSSIBLE in Miami was Signal & Noise at full speed—filming live from the Press Room, sitting down with some of the sharpest operators across adtech, martech, and AI. If Day 1 was about setting the stage, Day 2 was about how it actually works —the systems, tradeoffs, and rewiring happening underneath the industry. Here’s who we spoke with—and what they unpacked: Adam Heimlich (Chalice AI) — Agentic media buying, containerized decisioning, fixing broken DSP models Ana Mourão (Black & Decker) — First-party data activation, martech–adtech convergence, retail media Mike Finnerty (Mutinex) — AI-powered MMM, incrementality at speed, killing “great but late” measurement Xander Kotsatos (Aqfer) — Zero-copy data, infrastructure economics, data pipelines as the new moat David Nyurenberg (InterMedia Advertising) — Digital evolution, agency strategy, performance realities Doug Lauretano (Tuple) — DSP reinvention, supply path inefficiencies, unlocking “lost” inventory Neej Gore (Zeta Global) — Identity graphs, decisioning systems, AI as the marketing brain Sara Martinez (Tracer) & Vinny Rinaldi (Hershey’s) — Semantic layers, measurement clarity, brand execution Jill Randell (Fuse) — AI for insights, fixing broken dashboards, trust in data Tom Koch (TwelveLabs) — Video understanding AI, multimodal models, unlocking unstructured data Todd Ulise (Nomix Group) — AI, Synthetic Creators, and Commerce at Scale The big themes from Day 2: This wasn’t surface-level AI hype. The throughline was clear: AI is moving from tools → systems → decisioning layers Data is still the bottleneck (and the battleground) The stack is collapsing into “operating systems” Measurement is being rebuilt from first principles The open web vs. walled gardens fight is evolving—not ending Across e…","meta_description":"Day 2 of POSSIBLE in Miami was Signal & Noise at full speed—filming live from the Press Room, sitting down with some of the sharpest operators across…","key_points":[],"chapters":[],"topics":[],"duration_seconds":13211,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-noise-7426109/episodes/possible-2026-day-2-where-ai-meets-the-real-operating-system-of-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-noise-7426109/possible-2026-day-2-where-ai-meets-the-real-operating-system-of-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}