{"podcast":{"title":"Signal & Noise","slug":"signal-noise-7426109","podcast_index_feed_id":7426109,"rss_url":"https://anchor.fm/s/103996624/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/signal--noise3","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43453521/43453521-1767645002585-c1b4bd12f2185.jpg","author":"Signal and Noise","episode_count":60,"summary":"Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from leading operators, creators, and founders.","last_synced_at":"2026-07-24T22:18:39.858872+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109"},"episode":{"title":"Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement","slug":"beyond-the-pixel-jer-tippets-on-ai-customer-data-privacy-and-the-future-of-digital-measurement","published_at":"2026-07-16T11:30:00+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109/beyond-the-pixel-jer-tippets-on-ai-customer-data-privacy-and-the-future-of-digital-measurement","show_page_url":"https://stenobird.com/podcast/signal-noise-7426109","url":"https://podcasters.spotify.com/pod/show/signal--noise3/episodes/Beyond-the-Pixel-Jer-Tippets-on-AI--Customer-Data--Privacy--and-the-Future-of-Digital-Measurement-e3m4ijb","audio_url":"https://anchor.fm/s/103996624/podcast/play/122882091/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-15%2F428022531-44100-2-b4a3051dec495.mp3","summary":"Every AI breakthrough begins with something far less glamorous: clean, trustworthy data. In this episode of Signal & Noise , Brett House and Rio Longacre sit down with Jer Tippets , Director of Digital Tagging & Implementation at Hyatt Hotels , to explore the invisible infrastructure that powers modern digital marketing. While everyone is talking about generative AI, personalization, and autonomous agents, Jer argues that none of it works without a solid data foundation—and after spending more than 15 years building customer data systems for global brands, he's uniquely qualified to explain why. Rio first met Jer when they were both speakers at Tealium's Digital Velocity Conference , where Hyatt shared its customer data strategy and philosophy of treating customers like humans . Hyatt has long been a Tealium customer , and Tealium—one of Signal & Noise's valued sponsors—has played an important role in helping leading enterprises modernize their customer data infrastructure. That shared connection made this conversation a natural fit and one we've wanted to have ever since. Together, they dive into why poor data quality quietly kills AI initiatives, why organizations continue to collect mountains of unusable information, and why "collect everything" has become one of the biggest mistakes in modern marketing. Jer explains why first-party data is now one of the most valuable strategic assets a company can own—and why governance, identity resolution, and privacy have become board-level business issues rather than back-office technical concerns. The conversation also pulls back the curtain on Hyatt's approach to digital experience, exploring how one of the world's largest hospitality brands balances personalization with consumer trust across millions o…","meta_description":"Every AI breakthrough begins with something far less glamorous: clean, trustworthy data. In this episode of Signal & Noise , Brett House and Rio Longa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3262,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-noise-7426109/episodes/beyond-the-pixel-jer-tippets-on-ai-customer-data-privacy-and-the-future-of-digital-measurement/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-noise-7426109/beyond-the-pixel-jer-tippets-on-ai-customer-data-privacy-and-the-future-of-digital-measurement.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}