{"podcast":{"title":"Signal & Noise","slug":"signal-noise-7426109","podcast_index_feed_id":7426109,"rss_url":"https://anchor.fm/s/103996624/podcast/rss","website_url":"https://podcasters.spotify.com/pod/show/signal--noise3","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43453521/43453521-1767645002585-c1b4bd12f2185.jpg","author":"Signal and Noise","episode_count":60,"summary":"Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from leading operators, creators, and founders.","last_synced_at":"2026-07-24T22:18:39.858872+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109"},"episode":{"title":"Ads in AI: Karsten Weide on Advertising, Agentic Commerce, and the Future of AI Monetization","slug":"ads-in-ai-karsten-weide-on-advertising-agentic-commerce-and-the-future-of-ai-monetization","published_at":"2026-06-11T12:30:00+00:00","page_url":"https://stenobird.com/podcast/signal-noise-7426109/ads-in-ai-karsten-weide-on-advertising-agentic-commerce-and-the-future-of-ai-monetization","show_page_url":"https://stenobird.com/podcast/signal-noise-7426109","url":"https://podcasters.spotify.com/pod/show/signal--noise3/episodes/Ads-in-AI-Karsten-Weide-on-Advertising--Agentic-Commerce--and-the-Future-of-AI-Monetization-e3k8hd9","audio_url":"https://anchor.fm/s/103996624/podcast/play/120914793/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-12%2F426033585-44100-2-7a05bfc6e74f9.mp3","summary":"What happens when the technology that powers advertising becomes the thing consumers interact with directly? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with industry analyst Karsten Weide to explore one of the most important—and controversial—questions facing the digital economy: how AI will ultimately make money. From advertising inside chatbots to agentic commerce, autonomous media buying, and the future of the open web, Karsten shares why he believes AI will reshape advertising more profoundly than any technology shift he has witnessed in more than three decades covering media, technology, and digital advertising. The conversation examines the rapid emergence of agentic AI across the advertising ecosystem, the growing role of automation in media planning and optimization, and why the traditional programmatic supply chain may be heading toward a fundamental transformation. Karsten explains how platforms, DSPs, SSPs, publishers, agencies, and brands are all racing to build their own agentic operating systems—and what that means for the future structure of the advertising market. The discussion also tackles one of the industry's most debated topics: advertising inside AI products. Will OpenAI, Google, Anthropic, and Perplexity eventually embrace advertising as a major revenue stream? What will AI-native ad formats actually look like? And can advertising coexist with the trust users expect from conversational interfaces? The conversation then turns to agentic commerce—the emerging world where AI agents shop, compare products, negotiate prices, and make purchases on behalf of consumers. If agents become the primary buyers, what happens to search advertising, performance marketing, and the broader digital advertising ecosystem? Karsten of…","meta_description":"What happens when the technology that powers advertising becomes the thing consumers interact with directly? In this episode of Signal & Noise, Rio Lo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4200,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/signal-noise-7426109/episodes/ads-in-ai-karsten-weide-on-advertising-agentic-commerce-and-the-future-of-ai-monetization/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/signal-noise-7426109/ads-in-ai-karsten-weide-on-advertising-agentic-commerce-and-the-future-of-ai-monetization.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}