{"podcast":{"title":"Side Hustle Pro","slug":"side-hustle-pro-219020","podcast_index_feed_id":219020,"rss_url":"https://feeds.acast.com/public/shows/659c22ccb31581001651ebcd","website_url":"https://sidehustlepro.co/","image_url":"https://assets.pippa.io/shows/659c22ccb31581001651ebcd/1704813387576-56024f662bd39299b657bb9c2744b765.jpeg","author":"Nicaila Matthews Okome | Side Hustle Pro Media","episode_count":527,"summary":"Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany \"The Budgetnista\" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-21T08:19:28.665331+00:00","page_url":"https://stenobird.com/podcast/side-hustle-pro-219020"},"episode":{"title":"515: From Corporate to Creative: How Jessica Lane Alexander and Lori Hall McKissic Built Pop’N Creative into a $4M Agency","slug":"515-from-corporate-to-creative-how-jessica-lane-alexander-and-lori-hall-mckissic-built-pop-n-creative-into-a-4m-agency","published_at":"2026-05-22T07:00:00+00:00","page_url":"https://stenobird.com/podcast/side-hustle-pro-219020/515-from-corporate-to-creative-how-jessica-lane-alexander-and-lori-hall-mckissic-built-pop-n-creative-into-a-4m-agency","show_page_url":"https://stenobird.com/podcast/side-hustle-pro-219020","url":"https://shows.acast.com/side-hustle-pro/episodes/515-how-jessica-and-lori-built-popn-creative","audio_url":"https://sphinx.acast.com/p/open/s/659c22ccb31581001651ebcd/e/6a0d2266bf331222891f7c23/media.mp3","summary":"In this episode, I sat down with the powerhouse duo behind Pop’N Creative, Jessica Lane Alexander and Lori Hall McKissic. These two met years ago at Turner Broadcasting and spent years rising through the ranks of some of the biggest names in media and entertainment, including TBS, TNT, UPTV, and TV One, before finally betting on themselves. Their story is one of calculated risk, deep friendship, and relentless creative vision. I was so excited to finally get them both on the show and dig into the real behind-the-scenes of how Pop’N Creative came to be. They walked us through the eight-week planning process over dinners and drinks that turned into a real business, how they launched in February 2020 (yes, right before the pandemic), and how they survived and thrived when the world shut down. They bootstrapped everything, pivoted their model on the fly, and landed clients like Freeform, Hulu, and National Geographic along the way. We also got into the money conversation because the glitz and glamour of events and activations has a whole financial infrastructure behind it. We talked about payment terms, cash flow management, how to structure agency contracts, and what it really takes to grow to the $4 million revenue range as a small boutique agency. If you are building something in the creative or service space, this one is full of gems. Main Takeaways Start before you are fully ready: Pop’N Creative launched in February 2020, and the pandemic that followed actually forced them to pivot into a social-first model that helped them grow. Use the 60% rule: Before leaving your full-time job, aim to have 60% of your target salary locked in through contracts so you have enough security to leap without operating from fear. Master cash flow, not just revenue: Payment terms of net…","meta_description":"In this episode, I sat down with the powerhouse duo behind Pop’N Creative, Jessica Lane Alexander and Lori Hall McKissic. These two met years ago at Turne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3587,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/side-hustle-pro-219020/episodes/515-from-corporate-to-creative-how-jessica-lane-alexander-and-lori-hall-mckissic-built-pop-n-creative-into-a-4m-agency/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/side-hustle-pro-219020/515-from-corporate-to-creative-how-jessica-lane-alexander-and-lori-hall-mckissic-built-pop-n-creative-into-a-4m-agency.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}