{"podcast":{"title":"Show Up and Be Heard","slug":"show-up-and-be-heard-6905136","podcast_index_feed_id":6905136,"rss_url":"https://feeds.captivate.fm/show-up-and-be-heard/","website_url":"https://beheardsocials.com/podcast/","image_url":"https://artwork.captivate.fm/f0b793ec-7f46-4ac3-845f-2eaf0c07b389/i_oznG589ubo2q4WBaqNtJyL.jpg","author":"Becci McEvoy","episode_count":86,"summary":"Welcome to Show Up and Be Heard, the podcast dedicated to empowering busy and overwhelmed women to grow their business and feel less lonely, with actionable tips and inspiring real life stories. Hosted by Becci, founder of Be Heard Socials, this show is a mix of short bite-sized episodes to help you navigate your way through marketing your small business on social media with confidence, authenticity, and balance and interviews with incredible women who are on a mission to support each other and normalise the highs and lows of being a woman, a Mum and a small business owner. So, if you want to cut through the noise and BS and get practical, actionable advice tailored specifically to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them or if you want to be part of a supportive community where women entrepreneurs can feel connected and inspired to achieve their dreams - then this is the podcast for you! Subscribe now and say yes to succeeding in business and achieving our dreams, all whilst prioritising self care and sustaining good mental health.…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/show-up-and-be-heard-6905136"},"episode":{"title":"How to price with confidence, with Caroline Cookson","slug":"how-to-price-with-confidence-with-caroline-cookson","published_at":"2026-03-10T05:00:00+00:00","page_url":"https://stenobird.com/podcast/show-up-and-be-heard-6905136/how-to-price-with-confidence-with-caroline-cookson","show_page_url":"https://stenobird.com/podcast/show-up-and-be-heard-6905136","url":"https://beheardsocials.com/captivate-podcast/78","audio_url":"https://pdcn.co/e/episodes.captivate.fm/episode/60ed14b6-e6bb-404d-9f16-0253bd82ce18.mp3","summary":"How to price with confidence, with Caroline Cookson Season 9, Episode 78: Show Up and Be Heard Today’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth. Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions. BOSS THINGS YOU'LL LEARN IF YOU TUNE IN: How to set your prices strategically from the start When and how to raise your prices with confidence How to approach discounting, boundaries, and the emotional side of pricing If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance! ABOUT CAROLINE: Caroline has spent the last 20 years helping businesses figure out what to charge - from global brands you’ve definitely heard of to growing startups you haven’t (yet). She started out at KPMG, got a maths degree from Cambridge, and has led pricing and growth strategy across everything from whisky to honey and healthcare. These days, she runs her own consultancy, Cookson Partners, where she helps businesses use price as a smarter lever for profit, growth, and brand trust. LINKS YOU DEFINITELY WANT TO CHECK OUT: Connect with Caroline on LinkedIn and Instagram Check out Caroline's website Find out more about and sign up for Boss Your Socials Club CONNECT WITH BECCI: Connect with Becci on Instagram , LinkedIn or Facebook Join Becci's email community EPISODE TRANSCRIPT Tap to download THIS SEASON’S SPONSOR: A big thank you to this season’s sponsor, Caroline from  Hunkington House Kitchen , who has helped to make this…","meta_description":"How to price with confidence, with Caroline Cookson Season 9, Episode 78: Show Up and Be Heard Today’s episode of the podcast is an interview with Carolin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2316,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/show-up-and-be-heard-6905136/episodes/how-to-price-with-confidence-with-caroline-cookson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/show-up-and-be-heard-6905136/how-to-price-with-confidence-with-caroline-cookson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}