{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business","slug":"the-wellness-brand-that-turned-tiktok-flops-into-an-8-figure-business","published_at":"2026-05-05T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/the-wellness-brand-that-turned-tiktok-flops-into-an-8-figure-business","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/the-wellness-brand-that-turned-tiktok-flops-into-an-8-figure-business-nENECbjf","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/605413e6-3389-4423-866a-b265ce1d15a5/group-item/447ec8d7-296b-4fe4-8955-6715ca1f215b/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.","meta_description":"The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2191,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/the-wellness-brand-that-turned-tiktok-flops-into-an-8-figure-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/the-wellness-brand-that-turned-tiktok-flops-into-an-8-figure-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}