{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business","slug":"she-had-18-million-followers-a-cause-she-cared-about-turned-that-into-a-business","published_at":"2026-04-23T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/she-had-18-million-followers-a-cause-she-cared-about-turned-that-into-a-business","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/18-million-followers-gave-her-a-platform-a-failed-merch-line-built-her-business-Mef2KHZP","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/7eee33e1-95b8-469e-a8b3-11a80d643e3b/group-item/0024472c-521f-41bd-8440-373683e29c35/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"A content creator with 18 million followers turned her battle with anxiety into Hugz, a weighted stuffed animal brand that sold out its initial run within 24 hours of launch—with zero paid ads. Founder Lexi Hensler shares how crippling panic attacks in high school led her to discover weighted blankets, and why she set out to create something more portable, accessible, and affordable—donating 10% of every purchase to mental health charities along the way.","meta_description":"A content creator with 18 million followers turned her battle with anxiety into Hugz, a weighted stuffed animal brand that sold out its initial run within…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2757,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/she-had-18-million-followers-a-cause-she-cared-about-turned-that-into-a-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/she-had-18-million-followers-a-cause-she-cared-about-turned-that-into-a-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}