{"podcast":{"title":"Shopify Masters","slug":"shopify-masters-925543","podcast_index_feed_id":925543,"rss_url":"https://feeds.simplecast.com/_Mc9bpsL","website_url":"https://shopify-masters.simplecast.com","image_url":"https://image.simplecastcdn.com/images/d906b7c3-bcea-4efe-93ee-3b038c2d6c47/d00e28a3-7232-4807-bdb5-33ea5a1bcc16/3000x3000/generic-tile-merchant-1.jpg?aid=rss_feed","author":"Shopify","episode_count":600,"summary":"Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.","last_synced_at":"2026-07-23T14:17:19.761128+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543"},"episode":{"title":"How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads","slug":"how-bette-bentley-built-skimpies-into-a-no-1-tiktok-brand-without-spending-a-dollar-on-paid-ads","published_at":"2026-06-04T04:30:00+00:00","page_url":"https://stenobird.com/podcast/shopify-masters-925543/how-bette-bentley-built-skimpies-into-a-no-1-tiktok-brand-without-spending-a-dollar-on-paid-ads","show_page_url":"https://stenobird.com/podcast/shopify-masters-925543","url":"https://shopify-masters.simplecast.com/episodes/how-bette-bentley-built-skimpies-into-a-no-1-tiktok-brand-without-spending-a-dollar-on-paid-ads-T6m7rEpz","audio_url":"https://prfx.byspotify.com/e/cdn.simplecast.com/media/audio/transcoded/f135aa1b-6eed-448e-bc29-93c84b6d55d2/1153d031-e1ea-4aa1-8df0-78aa8be2c970/episodes/audio/group/d96e99be-e676-4f50-8779-9975adf552a6/group-item/0b54a87e-94c9-4897-98df-90986312f895/128_default_tc.mp3?aid=rss_feed&feed=_Mc9bpsL","summary":"Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream.","meta_description":"Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely throu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2639,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/shopify-masters-925543/episodes/how-bette-bentley-built-skimpies-into-a-no-1-tiktok-brand-without-spending-a-dollar-on-paid-ads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/shopify-masters-925543/how-bette-bentley-built-skimpies-into-a-no-1-tiktok-brand-without-spending-a-dollar-on-paid-ads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}