{"podcast":{"title":"She Coaches Coaches","slug":"she-coaches-coaches-1318844","podcast_index_feed_id":1318844,"rss_url":"https://feeds.captivate.fm/she-coaches-coaches/","website_url":"https://stepintosuccessnow.com/","image_url":"https://artwork.captivate.fm/c8f348a6-3ed2-4af3-9046-c241a7d7ca07/wyqh53hpjp6081rqdns2f6t9.png","author":"Candy Motzek | Life & Business Coach","episode_count":406,"summary":"Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching busine…","last_synced_at":"2026-07-04T14:21:57.556937+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844"},"episode":{"title":"Your Coaching Business Feels Hard Because You're Forcing It (You're Not the Wrong Shape) Ep 392","slug":"your-coaching-business-feels-hard-because-you-re-forcing-it-you-re-not-the-wrong-shape-ep-392","published_at":"2026-06-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/your-coaching-business-feels-hard-because-you-re-forcing-it-you-re-not-the-wrong-shape-ep-392","show_page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844","url":"https://stepintosuccessnow.com/blogs/news/ep-392","audio_url":"https://episodes.captivate.fm/episode/83bd20e3-bf11-4354-be3d-8a6ae217ba03.mp3","summary":"You're working hard. You're pushing through. But underneath all of it there's a tension that never quite goes away. A low hum of stress you've normalized. And if someone asked you why, you'd probably say: I think the problem is me. If that sounds familiar, this episode is for you. Most coaches who are forcing it aren't doing the wrong work. They're doing the right work in the wrong shape. And after long enough, the forcing stops feeling like effort and starts feeling like just how it is. Candy Motzek, PCC coach for coaches and ICF Mentor, breaks down the subtle daily version of forcing that's easy to miss because you've been doing it so long. And what changes when you stop? In this episode, you'll learn: How to recognize the quiet, normalized version of forcing in your business Why high achievers are especially good at fitting the wrong hole What it costs to keep performing a version of yourself that isn't yours What changes when the approach finally fits who you actually are The one question that tells you how hard you're really pushing The peg is not the problem. You are not the wrong shape. Follow She Coaches Coaches so you never miss an episode. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses","meta_description":"You're working hard. You're pushing through. But underneath all of it there's a tension that never quite goes away. A low hum of stress you've normalized.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":509,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/she-coaches-coaches-1318844/episodes/your-coaching-business-feels-hard-because-you-re-forcing-it-you-re-not-the-wrong-shape-ep-392/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/your-coaching-business-feels-hard-because-you-re-forcing-it-you-re-not-the-wrong-shape-ep-392.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}