{"podcast":{"title":"She Coaches Coaches","slug":"she-coaches-coaches-1318844","podcast_index_feed_id":1318844,"rss_url":"https://feeds.captivate.fm/she-coaches-coaches/","website_url":"https://stepintosuccessnow.com/","image_url":"https://artwork.captivate.fm/c8f348a6-3ed2-4af3-9046-c241a7d7ca07/wyqh53hpjp6081rqdns2f6t9.png","author":"Candy Motzek | Life & Business Coach","episode_count":406,"summary":"Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching busine…","last_synced_at":"2026-07-04T14:21:57.556937+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844"},"episode":{"title":"Why Your Coaching Marketing Isn't Landing (You've Been Editing Out the Best Part) Ep 388","slug":"why-your-coaching-marketing-isn-t-landing-you-ve-been-editing-out-the-best-part-ep-388","published_at":"2026-06-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/why-your-coaching-marketing-isn-t-landing-you-ve-been-editing-out-the-best-part-ep-388","show_page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844","url":"https://stepintosuccessnow.com/blogs/news/ep-388","audio_url":"https://episodes.captivate.fm/episode/dcb22e6b-cf38-43bf-bfd7-a08650884cd6.mp3","summary":"You’ve been editing yourself. Softening it. Making it sound safer, more like what you thought someone wanted to hear. But the thing you keep cutting out is usually the thing people need most. In this episode, Candy talks about the depth that accomplished coaches and professionals keep apologizing for - and why it isn’t a liability. It is your differentiator. You will hear about the golden thread - that knowing in a coaching session that tells you which thread to pull before you can explain why. And why the clients who most need you are not looking for another framework. They’re looking for someone who can actually see them. If you’ve been describing your work in safe professional language instead of the true language, this episode is for you. Book a free 30-minute call with Candy: https://stepintosuccessnow.com/ Grab the free course: https://candymotzek.lpages.co/vfo/","meta_description":"You’ve been editing yourself. Softening it. Making it sound safer, more like what you thought someone wanted to hear. But the thing you keep cutting out i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":594,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/she-coaches-coaches-1318844/episodes/why-your-coaching-marketing-isn-t-landing-you-ve-been-editing-out-the-best-part-ep-388/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/why-your-coaching-marketing-isn-t-landing-you-ve-been-editing-out-the-best-part-ep-388.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}