{"podcast":{"title":"She Coaches Coaches","slug":"she-coaches-coaches-1318844","podcast_index_feed_id":1318844,"rss_url":"https://feeds.captivate.fm/she-coaches-coaches/","website_url":"https://stepintosuccessnow.com/","image_url":"https://artwork.captivate.fm/c8f348a6-3ed2-4af3-9046-c241a7d7ca07/wyqh53hpjp6081rqdns2f6t9.png","author":"Candy Motzek | Life & Business Coach","episode_count":406,"summary":"Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching busine…","last_synced_at":"2026-07-04T14:21:57.556937+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844"},"episode":{"title":"Why Coaches Undercharge (It's Not a Skill Problem - It's an Identity Problem)  Ep 374","slug":"why-coaches-undercharge-it-s-not-a-skill-problem-it-s-an-identity-problem-ep-374","published_at":"2026-04-27T10:00:00+00:00","page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/why-coaches-undercharge-it-s-not-a-skill-problem-it-s-an-identity-problem-ep-374","show_page_url":"https://stenobird.com/podcast/she-coaches-coaches-1318844","url":"https://stepintosuccessnow.com/blogs/news/ep-374","audio_url":"https://episodes.captivate.fm/episode/ada2cf3e-3f6c-48f1-8958-d816800ceb60.mp3","summary":"Charge what you're worth is common advice in coaching and entrepreneurship. But for many thoughtful, capable coaches, that phrase creates pressure rather than clarity. In this episode, Candy explains why there is no such thing as charging what you're worth, and why tying pricing to self-worth quietly destabilizes confidence, authority, and ease in business. WHAT YOU WILL DISCOVER: * Why the phrase charge what you're worth sets up a dynamic where every client no feels like personal rejection and every hesitation feels like a verdict on your value * What you are actually charging for as a professional, and why separating your human worth from your professional fee is the shift that changes everything * The identity transition from helpful professional to paid authority and why it feels destabilizing before it feels clean * Why coaches undercharge not because they lack skill but because they are still asking their pricing to do emotional work * The one question that reframes the whole conversation: who do I need to be to feel clean holding this fee? * A gentle integration practice to notice where you might still be asking for permission to be paid well Ready to explore pricing at an identity level, not just a tactical one? Book a free 30-minute call with Candy: https://stepintosuccessnow.com/ Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/ Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ How to Start a Coaching Business playlist: https://www.youtube.com/playlist?list=PL4Ja1CypZHinAnJBRM6ENbRtYs--2hSwY She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses","meta_description":"Charge what you're worth is common advice in coaching and entrepreneurship. But for many thoughtful, capable coaches, that phrase creates pressure rather…","key_points":[],"chapters":[],"topics":[],"duration_seconds":647,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/she-coaches-coaches-1318844/episodes/why-coaches-undercharge-it-s-not-a-skill-problem-it-s-an-identity-problem-ep-374/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/she-coaches-coaches-1318844/why-coaches-undercharge-it-s-not-a-skill-problem-it-s-an-identity-problem-ep-374.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}