{"podcast":{"title":"Sharp Strategies Sweet Success","slug":"sharp-strategies-sweet-success-7034122","podcast_index_feed_id":7034122,"rss_url":"https://api.substack.com/feed/podcast/5038969.rss","website_url":"https://sharpcookiedev.substack.com/podcast","image_url":"https://substackcdn.com/feed/podcast/5038969/8ed74c3e045046f011c567b041b454c9.jpg","author":"Tifiny Swedensky","episode_count":100,"summary":"Law firm marketing is one of the most competitive industries in the US. Stay ahead with this collection of educational resources for law firm owners and their marketing teams.","last_synced_at":"2026-06-06T06:20:08.414865+00:00","page_url":"https://stenobird.com/podcast/sharp-strategies-sweet-success-7034122"},"episode":{"title":"CAN-SPAM | The Real Rules Regarding Marketing Outreach","slug":"can-spam-the-real-rules-regarding-marketing-outreach","published_at":"2026-02-20T12:30:00+00:00","page_url":"https://stenobird.com/podcast/sharp-strategies-sweet-success-7034122/can-spam-the-real-rules-regarding-marketing-outreach","show_page_url":"https://stenobird.com/podcast/sharp-strategies-sweet-success-7034122","url":"https://sharpcookiedev.substack.com/p/can-spam-the-real-rules-regarding","audio_url":"https://api.substack.com/feed/podcast/188536430/9bd89d24fcf7d5ccc892d88ff4771367.mp3","summary":"Email marketing is one of the most misunderstood areas of legal marketing. In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms. The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for effective marketing. Those three standards are often lumped together, leading firms to overcorrect and hold themselves back. At its core, this session is about clarity of the rules so you understand how to be an effective marketer. When you understand the baseline rules, you can stop operating from fear and start operating from strategy. You can focus on content quality, audience experience, and long-term performance rather than unnecessary gatekeeping and friction. For the federal guidance referenced in this conversation, review: FTC CAN-SPAM Act Compliance Guide for Businesses FTC Blog: Candid Answers to CAN-SPAM Questions FCC Guidance on Telemarketing and Robocalls It is a reminder that strong marketing starts with understanding the rules, not overcomplicating them. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe","meta_description":"Email marketing is one of the most misunderstood areas of legal marketing. In this live session, we take a look at what the federal rules actually say abo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1427,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sharp-strategies-sweet-success-7034122/episodes/can-spam-the-real-rules-regarding-marketing-outreach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sharp-strategies-sweet-success-7034122/can-spam-the-real-rules-regarding-marketing-outreach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}