{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"View AI search as an opportunity to plug the gaps in your digital footprint – with Crystal Carter","slug":"view-ai-search-as-an-opportunity-to-plug-the-gaps-in-your-digital-footprint-with-crystal-carter","published_at":"2026-05-25T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/view-ai-search-as-an-opportunity-to-plug-the-gaps-in-your-digital-footprint-with-crystal-carter","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/crystal-carter","audio_url":"https://episodes.captivate.fm/episode/fd033ae3-e050-4404-823d-0a1bbc0845f0.mp3","summary":"AI can be used in many ways within the SEO function, and for Crystal Carter, it can be an effective tool to assist with the analysis of your digital footprint. Crystal says: “Use AI search optimization to deliver value across your business and your whole digital footprint.” What does the whole business look like these days? “With the emergence of AI search optimization and LLMs as a channel that people are using, the importance of multi-channel marketing and having an omnichannel presence is very acute. LLMs like ChatGPT, Perplexity, Claude, and Gemini are surfacing content from across the web. It's not just what's on your website; it's what's happening on Reddit, it's what's happening on YouTube, and it's what's happening on Instagram. That means that you need to think about the whole of your digital presence in order to move forward. Some people say that it's the same as SEO, which is potentially true. Ideally, they should complement each other in the same way that YouTube optimization should complement your core SEO activities, but they also can help you identify gaps in the information about your business across the web.”","meta_description":"AI can be used in many ways within the SEO function, and for Crystal Carter, it can be an effective tool to assist with the analysis of your digital footp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":974,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/view-ai-search-as-an-opportunity-to-plug-the-gaps-in-your-digital-footprint-with-crystal-carter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/view-ai-search-as-an-opportunity-to-plug-the-gaps-in-your-digital-footprint-with-crystal-carter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}