{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Unlock revenue potential by building collection pages – with Joe Hale","slug":"unlock-revenue-potential-by-building-collection-pages-with-joe-hale","published_at":"2026-04-21T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/unlock-revenue-potential-by-building-collection-pages-with-joe-hale","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/joe-hale","audio_url":"https://episodes.captivate.fm/episode/ac1fd6c0-e439-45fd-a62d-a17954a5afc3.mp3","summary":"If you’re an e-commerce business, Joe Hale suggests that you may be missing out on a significant ranking opportunity. Joe says: “E-commerce stores need to be using collection pages to maximise the potential of their SEO.” What are collection pages for e-commerce sites? “Collection pages for e-commerce sites are essentially category pages. They are lists of products that live on the site, and there's so much potential that so many brands aren't taking advantage of. There is no technical difference between a collection page and a category page, but I use the term ‘collection’ because that's what it's called on Shopify. Many of our clients (and many e-commerce businesses around the world) use Shopify, and it actually makes it easier to build out these pages. You can build out a collection or a category page across any CMS, but on Shopify, it's so easy to use. It can be done poorly, because the barrier to entry is much lower, but that allows people to get involved, undertake this as a project, and build out this opportunity from a non-branded keyword perspective. When people are doing it poorly, they just build collections for the sake of it, or they might build three different variations of the exact same type of collection. It might be that they exclude one type of product in one, or they built a collection of t-shirts three years ago, and then they built another collection of t-shirts two years ago, and then another one year ago. Actually, part of the process is a lot of cleanup as well. Because it's so easy to fill out these collections, people just go in and make new ones rather than optimizing the ones that are already there.”","meta_description":"If you’re an e-commerce business, Joe Hale suggests that you may be missing out on a significant ranking opportunity. Joe says: “E-commerce stores need to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":940,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/unlock-revenue-potential-by-building-collection-pages-with-joe-hale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/unlock-revenue-potential-by-building-collection-pages-with-joe-hale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}