{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Strengthen your foundations with technical SEO and user experience – with Iva Jovanovic","slug":"strengthen-your-foundations-with-technical-seo-and-user-experience-with-iva-jovanovic","published_at":"2026-05-04T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/strengthen-your-foundations-with-technical-seo-and-user-experience-with-iva-jovanovic","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/iva-jovanovic","audio_url":"https://episodes.captivate.fm/episode/2aa76659-d822-4ffd-9f3d-c529db725fc5.mp3","summary":"One of the ways that you can enhance your website foundation is to combine high technical SEO standards with great user experience, shares Iva Jovanovic. Iva says: “Technical SEO and user experience will remain the foundation for websites, even when optimizing for AI chatbots.” Why do AI chatbots like user experience? “To start with, crawlability has been a topic in SEO for years and years. It's now gaining even more importance because of the way that chatbots crawl websites. They crawl a bit differently. We're used to Googlebot and other search engine bots adapting to what the websites are serving, and adapting to crawling them. Chatbots are not exactly the same. A lot of studies and research confirm that many of the chatbots do not crawl JavaScript, for example. So, a lot of websites that have been using JavaScript, that Googlebot has been able to crawl, are now not going to be as accessible to chatbots. GPTBot, ClaudeBot, and even Perplexity don't crawl JavaScript. Aside from that, the bots crawl websites a little more simply, and it's really important to structure your website properly for that, so that the chatbots can access your link. Also, make sure all the links are there, avoid having 404s and redirects, have a pure structure of the website, pure links, and make sure the link juice is going on. Even before, websites that used JavaScript were not rendered as much. A long time ago, using JavaScript, you could hide links and do spammy stuff. Later on, Googlebot developed a way to make sure your JavaScript is crawled properly, and Martin Splitt has talked about it many times. However, it is frustrating for developers who are used to using JavaScript in frameworks like React and Vue to create their websites, especially in SaaS businesses. Now, the way that the bot…","meta_description":"One of the ways that you can enhance your website foundation is to combine high technical SEO standards with great user experience, shares Iva Jovanovic.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1127,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/strengthen-your-foundations-with-technical-seo-and-user-experience-with-iva-jovanovic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/strengthen-your-foundations-with-technical-seo-and-user-experience-with-iva-jovanovic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}