{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Stand out in any region through better personalisation – with Gemma Fontané","slug":"stand-out-in-any-region-through-better-personalisation-with-gemma-fontan","published_at":"2026-05-12T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/stand-out-in-any-region-through-better-personalisation-with-gemma-fontan","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/gemma-fontane","audio_url":"https://episodes.captivate.fm/episode/61e22308-d8b0-4093-8eab-29bdd87ebcbf.mp3","summary":"Gemma Fontané recommends that personalisation is key when it comes to international SEO success. Gemma says: “Focus on personalisation, adapting your content in each language and across different formats, to really build your brand in each region. These actions will allow you to stand out from your competition, demonstrate authority and expertise, compete in multilingual markets, and stay visible in the era of generative AI.” How do you go about personalising content? “First of all, personalising content is very important nowadays because search engines today are rewarding depth, expertise, and true relevance, in order to stand out. In 2026, with AI-generated content everywhere, what will really make the difference is cultural, linguistic, and format-specific personalisation, if you really want to differentiate your brand. How can you do that? There are two different things that you can do. If you want to start your strategy in a newer market or you are already working in that region, you can do an EEAT analysis to analyse which channels will allow you to show expertise, experience, trust, and authority. Also, you can analyse the main experts to see how people show trustworthiness through different formats. In order to personalise your content, you can also conduct multilingual keyword research in each market. This will not only help you know what people are looking for, related to your product or service, but also understand how people are looking for your product in each market. This will help you identify the best strategy related to the format. For example, you might find that people are looking for images related to your product, a step-by-step guide, or maybe a video that will help them to understand, know, or choose to purchase your product.”","meta_description":"Gemma Fontané recommends that personalisation is key when it comes to international SEO success. Gemma says: “Focus on personalisation, adapting your cont…","key_points":[],"chapters":[],"topics":[],"duration_seconds":924,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/stand-out-in-any-region-through-better-personalisation-with-gemma-fontan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/stand-out-in-any-region-through-better-personalisation-with-gemma-fontan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}